LLMrefs

Google is no longer the only game in town.

People are asking AI chatbots for recommendations. Directly. They ask ChatGPT, Perplexity, and Gemini. Soon, this will be the norm. Is your brand showing up in those answers?

LLMrefs shows you exactly that. It's an analytics tool for this new AI search world. It tracks your brand's mentions across 10+ AI engines. You see if you're cited, ignored, or if your competitor is stealing the show. This isn't about blue links anymore. It's about being the answer.

This is for founders and marketers who are paranoid. The good kind of paranoid. The kind that wants to see the future of search right now. If you're wondering what Generative Engine Optimization (GEO) is, this tool is your crash course.

Key Features

AI Search Engine Tracking is the core of it all. You don't track a million different prompts. You just enter your keywords. Like "best project management tool". LLMrefs then runs tons of related prompts automatically. It checks ChatGPT, Google AI Overviews, Perplexity, and 7+ others. You get a clear picture of your visibility. It's surprisingly simple.

This is wild because it saves you so much time. No more manually typing prompts into ten different chatbots. It's all aggregated in one dashboard. You can even filter by 20+ countries and 10+ languages. See how you're performing in Germany versus the US. Instantly.

Then there's the Competitor Benchmarking. This is where it gets personal. LLMrefs doesn't use vague scores. It shows you a Share of Voice (SoV) metric. You see your brand ranked directly against competitors. For every keyword. You might have 100% SoV for one term. And a pathetic 10% for another. The data is transparent and brutal. It's exactly what you need to build a strategy.

It feels like you're spying, but it's just great data. You see who the AI models trust. And you see where you need to work harder. This feature alone is worth the price of admission. It turns a fuzzy concept into a hard number.

Source & Citation Analysis is my favorite part. When an AI mentions a brand, it often cites a source. A blog post, a Reddit thread, a YouTube video. LLMrefs shows you every single URL the AIs are referencing. This is a goldmine for content strategy. You see exactly what kind of content gets cited. You can reverse-engineer it for your own site.

Found a competitor's article cited 10 times? Now you know what to write about next. See Reddit threads popping up? Time to engage with that community. It's a direct roadmap for your content and outreach teams. No more guessing.

Finally, it's Built for Agencies & Teams. One subscription gets you unlimited projects and unlimited team members. This is a huge deal. You can create separate projects for different clients or products. No need to buy more seats as your team grows. Everyone gets access to the dashboard. It's a simple, fair model that respects your growth.

Pricing & Value

They have a free account to get you started. You can sign up without a credit card. This lets you poke around and see how it works. It's a great way to test the waters.

Their main plan is the Pro plan. It's $79 per month. For that, you get to track 50 keywords. This includes all 10+ AI engines, weekly reports, and unlimited team seats. You can monitor up to 500 prompts a month. Plus, you get CSV exports and API access.

Is it worth it? Let's be real. $79 is less than you'd spend on a few good SEO articles. Or a single seat on many other marketing tools. If getting mentioned by AI is important for your business, this is a no-brainer. It provides clarity in a very confusing new market. For an agency, it's an absolute steal.

User Experience

The interface is clean and fast. You set up keywords, not prompts. This is a key design choice. It makes the whole process feel familiar to anyone who's used an SEO tool. You can import your keyword lists and see data in under 5 minutes. Users say it's one of the only accurate tools on the market. It feels less like a science project and more like a professional marketing tool.

Developer/Founder Experience

For a founder doing their own marketing, this is a lifesaver. It demystifies AI search. Instead of abstract fears, you get a dashboard with actionable numbers. You can quickly see which content efforts are paying off. And which ones are a waste of time. The time saved from manual checking is immense.

For developers, the API access is key. You can pull this visibility data into your own internal dashboards. Or integrate it with other marketing analytics. The documentation is straightforward. It allows you to build custom reports. This helps connect AI visibility to actual business goals, like sign-ups or sales.

Final Verdict

If you're an SEO, marketer, or founder obsessed with staying ahead, try LLMrefs now. The market is shifting under our feet. This tool is like a seismograph for AI search. It gives you the data to act, not just react. The one dealbreaker might be the price if you're a tiny bootstrapped project. But for any established business, the cost is trivial compared to the insight you gain. It's one of the most practical AI tools I've seen this year.