Prettyinsights

Is Google Analytics Overkill?

Let's be real. You probably hate Google Analytics.

It’s cluttered. It’s slow. And it forces you to show those annoying cookie banners. Pretty Insights is the total opposite. It gives you the stats you need. Without the headache. It’s built for founders and devs who value speed and privacy.

This tool is for you if you want clean data. And you don't want to sell your users' souls for it. It combines web analytics with product tools. Think heatmaps and session replays. All in one simple, fast dashboard. It’s a breath of fresh air.

Key Features

Privacy-First by Design

This is the main event. Pretty Insights is fully GDPR and CCPA compliant. It does not store any personal data. That means no cookie banners are needed. Your site looks cleaner. Your users are happier. And you don't have to worry about privacy fines. All data is stored on EU-based servers and encrypted.

AI-Powered Analytics Conversations

Instead of digging through reports, you just ask questions. Seriously. You can interact with your analytics using natural language. Ask things like "Which blog post got the most views last week?" It finds the answer for you. This is surprisingly useful for quick checks. It saves a ton of time.

Heatmaps & Session Recording

This is where it gets really good. You get heatmaps to see where people click. You also get session recordings to watch user sessions. See exactly where they get stuck. Or what they love. This is huge for improving your UX. And it's included right in the platform. No need for a separate tool like Hotjar.

Live Visitor Monitoring

Want to see who is on your site right now? The live visitor map shows you. You can see their country. You can see what page they are on. And you can see where they came from. It's a simple, powerful way to feel the pulse of your traffic. It's almost addictive to watch.

Powerful Event and Goal Tracking

Tracking conversions should be easy. Here, it is. You can set up custom events and goals. Track signups, purchases, or feature usage. You can even assign monetary values to conversions. This lets you measure ROI directly. The funnel analysis helps you spot exactly where users drop off.

Pricing & Value

They have a 15-day free trial. No credit card is needed for the trial, which is great. After that, plans are super reasonable. The Starter plan is $10/month for up to 20k pageviews. That's less than two fancy coffees. It includes website analytics, product analytics, and the live visitor map. This is an insane value for what you get.

The Professional plan is $30/month. It adds API access and more sites. The pricing scales with your traffic. So you only pay for what you use. Compared to juggling multiple tools, this is a fantastic deal. It’s priced for startups, not giant corporations.

User Experience

The interface is clean and simple. This is its biggest strength. There's one main dashboard. No need to build custom reports. It's designed to give you insights in seconds. The learning curve is basically zero. If you can use a website, you can use Pretty Insights. It's fast, responsive, and just works.

Developer/Founder Experience

For founders, this is a dream. You get web analytics, product analytics, and UX tools in one subscription. That saves money and mental energy. The setup is a single lightweight script. It won't slow your site down. The 99.99% uptime is also very reassuring.

For developers, the API access on the Pro plan is key. You can pull data into your own systems. The documentation is clear. Integrating it into a project is a 10-minute job. The dynamic pricing is also a plus. You won't get a surprise bill if you have a viral spike.

Final Verdict

If you're a founder, solo dev, or small team, try this right now. It simplifies your stack. It respects your users. And it gives you actionable data. The combination of privacy, simplicity, and features like session replay is wildly compelling.

The only dealbreaker? If you need the hyper-complex, granular reporting of GA for a massive enterprise, this might feel too simple. But for 95% of us, it's exactly what we need.

Seriously, go start the free trial. You'll wonder why you ever put up with Google Analytics.