Profound

Your SEO Playbook is Officially Outdated

Google is no longer your only target. AI is the new search engine. Millions of people ask ChatGPT for recommendations. They use Perplexity to research products. This is a massive new traffic source. And most brands are completely invisible there.

Profound is built for this new world. It’s an AI visibility platform. It shows you if and how AI models mention your brand. Then it gives you tools to get mentioned more. This is for founders and marketers who see the shift. It's for people who want a first-mover advantage.

Forget traditional SEO for a second. This is about getting directly into the AI's brain. So when someone asks, "what's the best tool for X?" Your brand is the answer.

Key Features

Answer Engine Insights are your new eyes and ears. This dashboard is wild. It tracks your brand mentions across 8+ major AI models. You see exactly what ChatGPT or Claude says about you. It even shows you which websites the AI used as sources. This isn't guesswork. It's hard data on your AI reputation.

You can finally answer crucial questions. Are we mentioned for our key topics? Is the information positive? Who are our competitors in AI search? This is the foundation for your entire AI strategy.

Workflows help you create content AI loves. This isn't just another AI writer. It uses insights from the platform. It helps you build content designed to be cited. You get dozens of proven templates. Think listicles, comparisons, and how-to guides. These are formats that AI models frequently reference. Ramp used this to boost their AI visibility 7x. That’s an insane result.

Agent Analytics is for the technical folks. It shows you how AI crawlers see your website. You can track which bots visit. See how often they come. And identify which pages they index. This is next-level technical SEO. You can finally optimize your site structure for AI. It also tracks referrals from AI search. So you can measure the actual human traffic you get.

Shopping Visibility is a must for e-commerce. It focuses specifically on ChatGPT Shopping. You can see how your products appear. It helps you target keywords that trigger shopping results. You can analyze the responses where you're featured. This lets you directly influence product placement and drive more sales.

Pricing & Value

Profound is built for serious players. It's currently available via customized enterprise pricing. You have to apply for access. This isn't for a small side project. It's for established brands and agencies. Think of it as an investment, not a monthly tool subscription.

Is it worth it? If you're an enterprise brand, absolutely. The cost of being invisible in AI search is huge. Getting ahead of your competitors here is a massive advantage. The Ramp case study shows the potential ROI is extremely high. It's a strategic investment in a new, critical marketing channel.

User Experience

The platform feels powerful. It's dense with data. But the dashboards are surprisingly clear. You get a Visibility Score from 0-100%. This gives you a quick, scannable metric. You can see your share of voice. You can track AI traffic percentage. It turns complex data into actionable insights. It’s designed for teams who need to report on performance. The focus is on clarity and results.

Developer/Founder Experience

For founders, this is about future-proofing your business. AI is a paradigm shift. Profound gives you a lever to pull. You can integrate it with your existing stack. You can build custom content pipelines. The platform is SOC 2 Type II compliant. It offers SSO and premium support. This shows they understand enterprise needs. It's not just a tool; it's a secure, scalable part of your infrastructure.

The biggest gain is speed. Creating AI-optimized content can take weeks. Profound's workflows cut that down to minutes. For a fast-moving startup or a large marketing team, that time savings is immense.

Final Verdict

If you're an enterprise brand or a marketing agency, you should apply for access right now. The world is moving to AI-driven discovery. Being late to this party will be costly. Profound is one of the first and most comprehensive platforms to tackle this problem head-on.

The only dealbreaker is the price and access. This is not for everyone. It's a high-end solution for those who can afford to invest in the future of search. If that's you, Profound is an essential tool for staying relevant.